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Last Year's Adelaide Fashion Festival Left Big Shoes To Fill, But 2017's Program Looks To Be A Belter


Last Year's Adelaide Fashion Festival Left Big Shoes To Fill, But 2017's Program Looks To Be A Belter

Erin Gear

Vogue Australia has announced the program for the 2017 Adelaide Fashion Festival, presented by Mercedes-Benz Adelaide.

Chris Kontos, the creative director for this year’s AFF labelled Vogue a ‘bible in the international fashion world’, so we can’t blame you for the excitement surrounding this announcement. Before being popularised as the most glamorous and high-class fashion magazine in the world, the term ‘vogue’ simply referred to the prevailing style of the day, which is exactly what this year's fashion festival will endorse.

The AFF will run earlier in October than it did last year, so be sure not to miss out - write these dates down! For five days only, Adelaide will boast a range of local and international fashion designers between the 11th and 15th of October. Key dates during this week will include Friday 13th, no it’s not a bad omen for once, because Jennifer Hawkins will make a public appearance as the Face of Myer in the city, as well as Saturday October 14th. It will also be a perfect weekend for a wine tour, so plan ahead early, because Seppeltsfield winery in the Barossa will host a Rural Runway as part of the festival, too. The Eastern suburbs will also showcase a range of local fashion designers and creatives in Norwood and Unley, so there’ll be plenty of opportunity for everyone to enjoy AFF!

Expect Rundle Mall, especially, to be abuzz with talk of fashion and trendsetting outfits as it's out with the old an in with the new, becoming the Mecca of fashion as Vogue graces our city with all things glitz and glamour. Last year Adelaide saw over 15,000 people attend and participate throughout the AFF. This year is anticipated to receive an even greater outcome.

Chris Kontos is encouraging all Radeladians to check the festival out, saying that ‘fashion is for everyone – whether you love a runway show, look forward to a long lunch with fashionable friends, work in the industry and want to connect with other trendsetters, or simply enjoy celebrating South Australia’s creativity, there is something for you.’

South Australian designers to look out for are Paolo Sebastian, Jaimie Sortino, The Daily Edited and Acler. Plus newcomers to the AFF scene to welcome will be Binny, Ashlee Lauren and Varacalli Couture – we can barely contain our excitement!

Images via Acler, The Daily Edited, Jaimie Sortino & Paolo Sebastian Facebook Pages respectively

To book, or for more information, visit Adelaide Fashion Festival.

Header image via Adelaide Fashion Festival