When it comes to events, it’s the attention to detail that really goes a long way. It’s the unique flower arrangements, or the beautifully crafted place cards that excite us, and the themed decorations that make us feel like we are attending something really special. This is what Adelaide stylist Alyse Vozzo totally gets, and with her website The Stylist's Guide recently launched, she is on a mission to make your next event one to remember.
Vozzo started styling four years ago. You might be familiar with her first business, Lola’s Lemonade Stand, which offered creative drink stands for events around Adelaide. She has now evolved from drink stands to full-blown events, with her new business offering everything from glass hire to themed props. The style guru hopes that her new website will make her business super user-friendly and allow people to easily organise their next event with style. ‘The journey leading up to the launch of the website was very daunting,’ she says, ‘It took me nine months to get it ready, the website is basically my baby.’
Despite offering a whole range of different services, The Stylist's Guide team consists of a one-woman show. ‘Its just me,’ she says, ‘I am the accounts lady, the marketing department, the delivery driver, the administration assistant, the receptionist and the stylist! It’s a tough gig, but I love every single minute of doing this.’ While she manages all this, Vozzo admits that she does get a bit of help. ‘My husband does give up some (most) of his weekends to come and help me out with setting up my jobs, he’s got the muscles!’ she says.
While she loves doing what she does, Vozzo admits that Adelaide does take a little bit of ‘warming up’ when it comes to new businesses. Competition can be tough, but she is ready to take the scene to new levels. ‘We are different,’ she says, ‘we do have a point of difference and in 2018 there will be more services which will be offered which will make us even more different to the other businesses in the industry.’
With the new website, Vozzo aims to give her customers a better understanding of the industry, so that they can make the right (and most stylish) choices for their event. One of these points of difference is that The Stylist's Guide also offers fashion styling, and Vozzo says that the two industries are very closely linked. ‘When running an event, you want things to flow together and this also includes your outfit,’ she explains. Cimon Vozzo does the fashion styling side of the business. ‘Cimon understands the style of events in which we run, so she is able to assist with fashion advice to make the event flow,’ says Vozzo. Previously having worked in the fashion world, Vozzo says that she noticed something missing in the industry. ‘More people than you would think need assistance with finding the perfect outfit for weddings, birthdays, christening, opening nights and much more! Everyone deserves to feel like a million dollars when they are heading to an event.'
Vozzo says she can work with any theme, but definitely has her own distinct style when it comes to events. She finds inspiration while travelling and is also influenced by trends, colours and textures in the fashion world. ‘I feel like I take bits and pieces out of other styles to create my own,’ she explains, ‘I would hope that when I have the finishing touch to an event, that people are able to walk in the door and know that I was the one who had the finishing touch.’
With all the events she has styled over the past four years, she says that her own wedding was her most interesting. ‘I wanted the room to reflect mine and my husbands personalities,’ she explains, ‘I wanted them to be in awe when they walked in the door and I wanted them to notice all the details.’ It's this dedication to detail that has seen her business grow, and with all the innovative services The Stylist's Guide has to offer, sparkly bunting and cake-pops are truly just the beginning.
Images via: The Stylist's Guide