Back in the day, she was whom you visited when you wanted to frock up and ‘be seen.’ If you’re an 80’s or 90’s kid, you’ll remember enjoying time with her at Razzle Dazzle Land and the restaurant above Toys ‘R’ Us. She’s opened her arms to entertainers and buskers galore and, these days, she’s home to hundreds of unique boutiques, cafes and entertainment.
Of course, we’re talking about Rundle Mall. It was her 40th Birthday just this week — and she’s been celebrating!
On the 1st of September 40 years ago, premier of the day, Don Dunstan, officially opened Rundle Mall, which was the first pedestrianised main street of it’s kind in Australia. They filled the famous fountain with champagne for the occasion and thousands of people came to experience the beginning of something new and unique.
Before that, the street ran on a normal road where shoppers had to dodge cars as they crossed the street to their favourite retailers. Now, city-goers enjoy the pleasure of a safely closed-off street of shops, cafés, boutiques, pubs and restaurants in the heart of Adelaide city. It is the most beloved shopping destination and meeting place in our city (tell any Adelaidian that you’ll 'meet them at the malls balls' and they’ll know exactly what you’re talking about) and it is also one of our most popular tourist destinations.
Back in 1976, over 10 thousand people attended the opening of Rundle Mall. Celebrating in a quieter fashion for her 40th birthday, the mall put on an exclusive and distinguished event to commemorate all of her success and achievements. A champagne and canapé breakfast greeted guests, along with live music and lots of Adelaide big names, including the Lord Mayor Of The City Of Adelaide, Martin Haese. The grandchildren of the ‘Sphere’s’ sculptural piece (otherwise known as the malls balls) Bert Flugelman, were also at the event to help celebrate the mall and the significance of their grandfathers iconic work.
Set up in a pop-up museum style, the event displayed lots of historic photographs, documenting the mall’s many different looks throughout the decades. She has been a fashionable and on trend lass throughout her 40 years, and has always flaunted a unique and sassy style. With great food, local Bird In Hand winery champagne, live music and a buzzing atmosphere, the birthday event encased the vibrant and beloved vibes of the mall, and allowed guests to raise their glasses to an Adelaide icon. Happy Birthday, Rundle Mall! May you see many more to come.