Adelaide Hills winery Chain-of-Ponds announced earlier this week it will be entering into a partnership with SA-based wine group Project Wine and their marketing arm, Vinternational PTY LTD.
The alliance will see the Adelaide wine group expand its sales across the pond to international markets, particularly through Asia, Europe and China, in addition to local expansions in "label design and printing, custom winemaking, production and distribution" Director Mr Chris Milner said.
The move coincides with yesterday's budget announcement, which included "WET" reforms that will give $50 million to the Australian Grape and Wine Authority to promote Australian wine overseas, and wine tourism at home.
The partnership will also see Chain-of-Ponds moving from its Gumeracha site in the northern Adelaide Hills down to Project Wine's swanky Longhorne Creek facility, which boasts an on-site storage capacity of 13 million litres of wine; it also hosts a modern wine laboratory, for "full analytical services" — I think we've all got a bit of a modern wine laboratory inside of us, personally.
"We have operated from premises at Gumeracha since 1985 so it is with some sadness that we are relocating the heart of our operations. However, the Adelaide Hills wine region is becoming increasingly Hahndorf and Woodside centric, and that has seen a dramatic fall off in visitors to the northern part of the Hills, affecting the viability of our cellar door,” Mr Milner said.
Grape growers contracted to Chain-of-Ponds are not affected by the change, however Chain-of-Ponds' cellar-door facility will be closing, with the company looking to replace this with a retail shop-front for its wines elsewhere in the Adelaide Hills.
Project’s winery has a special small batch boutique processing facility where Chain-of-Ponds wines will be made under the guidance of the business’ winemaker, Mr Greg Clack.
Under the strategic alliance, Vinternational will be managing Chain-of-Ponds' sales and distributions in all export and domestic markets (except SA) — a move Mr Milner says will “immeasurably add to our market penetration and sales growth here and globally”.
Established in 1985, four kilometres from the Gumeracha township, the initial 4,000 vine planting for the Chain-of-Ponds Winery was the first major wine planting of any note in the northern Adelaide Hills wine region. The first vintage was in 1988, with the brand now producing Sauvignon Blanc, Pinot Grigio, Chardonnay, Shiraz, Cabernet Sauvignon and Pinot Noir.
All Images Courtesy of Chain of Ponds
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