Active for over six months now, The Mlkman Co app has given the people of Adelaide their God-given right, to have food delivered to their door that doesn't taste like the packaging it came in. We were in need of a service that delivers fresh, quality meals from premium restaurants at an affordable price, and that's what Mlkman provides.
The name brings a nostalgic feel, but this time the 'milkman' is back, guns blazing. Using the app is as easy as it gets. Put in your deets, forage through the multiple restaurants available at your finger tips, suss their drool-worthy pics, pick your dish and it automatically charges to your card. Add in a $6 flat delivery fee with food under 45 minutes... you're laughing! (and crying tears of joy cause the food is so damn good).
We had a chat with Mlkman co-creator Aman Takhar, on the trials and tribulations of launching a delivery service app, what it's like to be behind the screen, and what the future holds for the brand. Mlkman sets to achieve helping local restaurants increase revenue, have plenty of options on offer for the customer, all while creating a new standard for quality customer service.
Together with co-creators Jason Cross and Andre Wright, Aman believes Mlkman has the potential to go global, having The States in mind since day one. "We're thinking big, we want to launch New York by the end of the year," he says. Having just launched Brisbane last week and Sydney to come in the next fortnight, Mlkman is hitting new standards every week. Yet with breakthrough comes challenges says Aman. "We throw ourselves in the deep-end, it's all been a crazy massive learning curve especially recently, but we make it work."
"It's great when you realise 'oh shit, we've built something and locals are making money from it', those are our proudest moments."
More than anything, the team value radical transparency. "We're very open with our customers about how we run our business, we follow through when we make mistakes because we actually give a shit," Aman says. He puts himself in the customer's shoes in every situation, like if food is cold or missing... "I'd be pissed if that happened to me, so we work with the customer and the restaurant to make it right."
The restaurants involved with Mlkman are beyond impressive, "the quality of restaurants we use are premium, we've had to turn down a few because they didn't fit the brand; we want the best of the best." New areas coming up are Henley, The Hills and Aberfoyle Park, but with 45 restaurants live on the app, you're already spoilt for choice.
"It's great when you realise 'oh shit, we've built something and locals are making money from it'. Those are our proudest moments, especially for old establishments who've never delivered before." Places like Amalfi Pizzeria Ristorante, Tony Tomatoes, Burger Republic and Kutchi Deli Parwana have done exceptionally well through the app.
The distinctive feature of the Mlkman app has gotta be the photos. Every dish from every restaurant is professionally photographed to help your decision-making that bit easier, without you guessing if those noodles are egg or rice. "People eat with their eyes, so we use social media to our advantage." Photos are especially great if you've got no clue what the meaning of the dish is, particularly for restaurant Sukhumvit Soi where the whole menu is in Thai.
Aman's ultimate feature is to have the Mlkman app become more personal. "Say you love chicken schnitzel and you've ordered it before at home, if you go interstate we want the app to recommend restaurants that have it and deliver with us. Ideally [to] have an app that loves you, that knows you," says Aman. Sounds like the perfect love story to us!
We all know what it's like to change from your pjs, get in the car, drive through traffic, wait for your takeaway, drive back home (making sure the food doesn't end up on the floor in the meantime), open it up at home... only to eat it cold. The biggest appeal about Mlkman is not having to go out and do it yourself. "You let us do the work for you. Our app tracks the order in real time so you can shower or whatever while waiting for your meal, never stress about missing the door knock again."
If you haven't downloaded the app, go to the App Store and grab it for free! Android is currently being tested and should be available in the next fortnight. We recommend checking out their Facebook and Instagram for hilar memes and delish food updates, the photos they post will have you drooling over the keyboard.
If you want to know more about the app check out their website. We'd like to thank Aman Takhar for giving us his time and insight into the growing app, we can't wait to see what the future holds for Mlkman.
All images via The Mlkman Co Instagram.
Header image of Kutchi Deli Parwana.