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Shopfront: A New Live Music Initiative


Shopfront: A New Live Music Initiative

Kate Sansome

This month, Little Acorn Music and Elastico will be coming together for an exciting new project that will be bringing live music into small independent businesses around Adelaide for their new venture, Shopfront.  Shopfront will see intimate performances from talented Adelaide musicians played in venues where previously live music was rarely played in.  Alongside the gorgeous live music, Shopfront will also give you the opportunity to check out some of Adelaide’s finest cafe’s, shop-fronts and stores whilst they showcase their food, drink and products. 

Recently opened warehouse café, Mama Jambo will be launching the Shopfront series on April 14th with performances from local folk artists, Maggie Rutjens and Ryan Martain John.  Mama Jambo will be hosting a total of four shows for the series, including performances from Donnarumma, Tom West and Rowena Wise.  The newly opened Mama Jambo resides in the heart of Adelaide, with the Eliza Street café boasting their incredible menu filled with locally sourced food, beers and wine. 

Sian Walden, the director of Little Acorn Music, shared that both her and Elastico Co-Founder Ryan Winter, are strongly passionate about building opportunities that will both celebrate and foster music and artists.  Therefore, they developed this concept that would help these artists reach new audiences, as Shopfront will be brought to a bunch of diverse venues that will deliver a different atmosphere for each performance.    Winter also explained that it will not only help the artists but also the various cafe’s, shop-fronts and stores, saying, “we’re looking to use the platform for promotion that live music offers to help draw attention to some exceptional local independent businesses.”  “Why not marry together beautiful music with some of the finest food and wine around,” shares Walden.

Shopfront. launches on the 14th of April at Mama Jambo with performances from Maggie Rutjens and Ryan Martin John, more details here.

Header Image via Mama Jambo