When we’re in need of cheering up or just want a bit of extra colour in our lives, it’s usually a good old bunch of flowers that will help to do the trick. This is exactly what The Rundle Mall Management Authority (RMMA) was going for when they decided to partner with the mental health organisation, Headspace Adelaide, for this year’s Living Colour Festival.
From May 1 - 15, Rundle Mall will be adorned with an abundance of colourful flower displays, with an aim to brighten people’s day and make our city a happier, and more floral place to live – because who doesn’t need more flowers in their life?
Also teamed with Nursery & Garden Industry SA, the displays will be made up of over 3000 aromatic plants, filling up concrete spaces with chrysanthemums, herbs, pansies, ferns, snapdragons – more flora and fauna than a gardener could spray with a hose. But what is the meaning of all these blooms? RMMA General Manager, Amanda Grocock, says that the displays will be a roundabout way of raising awareness about mental health.
“Plant life balance is essential for our wellbeing,’ she said, ‘so we’ve also partnered with Headspace Adelaide to increase awareness and encourage people to look after their mental health.”
Apart from this, she also said that the festival will be a fun way of promoting the mall precinct, giving customers and retailers a chance to be surrounded by a new nature-inspired environment.
“We’re excited that Rundle Mall will be the canvas for these living artworks. Flowers are often a symbol of joy and we hope the displays will brighten people’s day,’ says Grocock.
The displays will also be a spectacle of SA’s prized buds and blooms, emphasising our states ravishing natural beauty. Nursery & Garden Industry SA President Graham Brown said the festival will be a celebration of such beauty.
“In South Australia, we’re fortunate to have a great climate that allows such a diverse variety of plant life to flourish,’ he says, ‘We’re excited to be a part of the inaugural Living Colour Festival and can’t wait for people to see Rundle Mall like they’ve never seen it before!”
Florists, have no fear – the beautiful flowers will not go to waste after the festival ends. They will instead be sold with the proceeds going to Headspace Adelaide, taking the gesture of a gifted bouquet to a whole new level.
So, if you love flowers and colour (and don’t suffer from hay fever) get down to Rundle Mall from the 1st – 15th of May to treat your eyes, your nose and your inner flower-loving hippie to some pretty rad flower power.
Public activities and events will also be taking place, for more info head to the Rundle Mall website.
All images via the Rundle Mall website.