While there are several large shopping outlets within Adelaide such as Rundle Mall, Westfield Tea Tree Plaza and Westfield Marion, it is the mall that will become owner of some flashy new technology to take the lead over its opposition. Adelaide Central Plaza will soon be home to a huge LED screen that spans 11.5 meters long, three meters high and weighs in at 6.5 tonnes with 6mm pixels to provide HD detail.
Rebecca Sutton, Marketing Manager for Adelaide Central Plaza, says "Adelaide City Council are appreciative of the growth of technology use and were very supportive of the project, working closing with the Centre to ensure it met all necessary requirements. The screen will be exposed to over 220,000 people in the mall each day,
"The digital screen will offer an opportunity to work collaboratively with non-for-profit organisations and South Australian art and cultural communities located on the cultural boulevard of North Terrace such as The Art Gallery of South Australia, the South Australian Museum and the Adelaide Festival Centre, in addition to centre retailers," she says.
With Tiffany & Co. recently being added to the Adelaide Central Plaza as well as an upgrade to the food court (which recently saw an appearance from George Lucas, by the way!), the building is definitely looking to lead Rundle Mall towards a more luxurious level of shopping. While no set date has been announced for the installation of the screen, keep your eyes peeled for some intense construction work to haul the thing up there!
Header image via the Adelaide Central Plaza website