With summer finally here, many of us may be thinking of re-vamping our wardrobe for the warmer weather. For unique clothes you can feel good about buying, look no further than Adelaide's SWOP store.
Who are they?
SWOP Clothing Exchange is retail with a significant difference; everything in store is sustainably sourced from within the community. A fresh alternative to the fast fashion options that surround us, SWOP provides Adelaidians with an eclectic mix of vintage, retro and modern apparel and accessories.
According to SWOP ADL owner-manager Emily Sheahan, “Swop really has something for everyone. The apparel is very gender diverse – we like to have as much women’s as men’s, and try to mix it up for the every day consumer.”
At SWOP you’ll find rare pieces from the 60’s, 70’s, 80’s and 90’s; “dresses, tees, skirts, band merch, you name it!” Shoppers will also find high-end street wear apparel such as Adidas and PASS~PORT, and designer labels such as Dior, Prada and Acne. SWOP guarantees high quality and affordable items for shoppers, with prices averaging between $25-$45.
Why is sustainable fashion important?
The clothes we choose to wear go beyond necessity; our clothes are a fundamental way we express our identity and individuality. Yet as Sheahan states, “the fashion and clothing industry is a kaleidoscope of horribly unethical and environmentally dangerous issues, which we probably wouldn’t even pause to think about.”
From harmful dyes and chemicals, massive amounts of pollution and waste, unethical labour and gender discrimination, the issues with fast fashion are vast. SWOP provides buyers with a new kind of retail experience that emphasises “a conscious exit from the cycle of impulse buying and ‘fast’ mentality of the fashion industry."
How does the clothing exchange work?
The clothing exchange at SWOP takes place every Friday from 10 am – 5 pm.
You can bring in one bag of vintage / retro clothing and accessories as well as selected modern apparel, given it’s all in good condition (for modern brands SWOP love and brands they don’t accept, see here). Your garments will be assessed by expert buyers at SWOP based on “style, era, condition of the garment, current stock levels, seasonal applicability, and also the style and trends reflected in our own city, Adelaide.”
For each item of yours, SWOP buy to sell in their store, you’ll receive 25% cash of the item’s resale value or 50% in store SWOP credit with an expiration of three months. Sheahan explains that “the emphasis lies with the store credit to ensure a sustainable rotation and availability of clothing for the public.” If there are any items of yours that SWOP don’t buy, they’ll donate the garments to charity on your behalf.
With the store recently refurbished and buying for summer, there’s no better time to check it out and buy, swop or sell.
WHO: SWOP Clothing Exchange
WHERE: 34 Hindley St (Basement between Daily Grind and Eassa Day Spa)
WHEN: Monday - Thursday 10 am - 6 pm, Friday 10 am - 8 pm, Saturday 11 am - 5 pm, Sunday 11 am - 3 pm.
'How to Swop' video via SWOP's website. All images via Ellie Stamelos.