The Adelaide Fashion Festival is a celebration of innovative South Australian design and style. This year, October 19-23 the AFF will showcase the work of both established and up-and-coming Adelaide designers. Likewise, the festival will display new season looks from local hair and makeup artists, as well as the state's premier food, wine, photography, and music.
We were invited to attend the AFF blogger's breakfast, hosted by AFF creative director Chris Kontos, and digital PR strategist/The Writing's Tania de Bono. As well as meeting local designers and the AFF's hair and beauty team, Chris and Tania announced the newly established vibrancy and sense of community executed into this year's AFF, focusing on creating a more accessible space for the public to interact with the festival shows, the fashion, and the creatives. In addition to this, their new location of Victoria Square will be a prime spot for Adelaidians to experience the local food, wine and arts.
This year Public Relations Manager, Candice Keller, says that rather than having individual shows, the designers will have a combined runway, which allows audiences the opportunity to experience a greater diversity of fashion.
At the breakfast, I had a brief chat with Naomi of Naomi Murrell, who revealed that her collection is "showground themed", taking inspiration from the colours, shapes, and architecture of carnivals.
With excitement building for seeing labels such as Tiff Manuel, and So It Goes walk the runway, what's in store for hair and makeup?
MAKEUP: Bec Cochrane, CEO and Creative Director at Media Makeup, says that makeup will be taking inspiration from the current trends, particularly looks seen at global fashion weeks. Media Makeup is putting emphasis on more editorial, colourful looks - think luminous skin, bold lips, and glamorous lashes - rather than the everyday nude, pared-back looks of past years. Using professional brand Make Up Forever, the makeup will complement, rather than overshadow, the fashion.
HAIR: Atilio Dusa, Creative Director of Clip Joint, says that, hair will work in conjunction with the makeup to flatter the styling, and play upon each model's natural hair texture. Using products from SA brand EVO, hair will either be sleek and straight (with a natural shine, rather than a high gloss), or curled in 'beachy, glamorous' waves. Ponytails will be low.
This year's AFF will be both memorable and interactive, the perfect opportunity to see upcoming fashion trends and styles, as well as experience fantastic South Australian food, art, and culture.
If you're worried about missing out on tickets, fear not! Plenty of your favourite runways and events still have places available, available for booking on the AFF website.
Photos via Emma Ferraro and AFF Facebook page and website.