Clarice Chian aka Brigadeirochoc may well be Adelaide's best kept secret. She currently has over 123,000 Instagram followers and her distinctive clean, creative style has seen her garner a dedicated following with her #macaronmonday posts, restaurant visits and fashion finds. Outside of Insta, Clarice is a fashion and lifestyle writer, blogger, stylist and editor at Peut-être magazine; all while juggling two kids under five years old. We thought it be necessary to sit her down and
a) Get her off her feet, and
b) soak up some wise, beautifully framed words.
What is your main priority at the moment?
My immediate focus this week is the double birthday party I am throwing for my 3 and 5 year old this Saturday. They share the same birthday, which has made it extra interesting each year. ‘Work-wise’ I am in between issues for Peut-être Magazine, so the majority of my time is then taken up by Instagram and my Blog. Even answering emails seems to be a full-time job at times, haha. I will also be travelling to Sumba Island (in Indonesia) for a mini InstaMeet soon, which I am very much looking forward to, as I am in dire need of some sun and warmth!
Up until recently you rarely, if ever, showed your face in your Instagram posts. What was the reason for this and why have you now started to?
I actually did show my face quite a bit when I first started my Instagram account, which was almost 2 years ago, especially when I went overseas to France. I suppose I don’t usually show it because I am behind the ‘lens’ as opposed to in front of it. I also used to show my face regularly on my blog, but just haven’t had as much time to take photos of myself (taking photos of inanimate objects or food is so much faster than setting up a tripod and/or self-timer). Having said all that, I am the most unphotogenic, camera-awkward person I know, and have also become conscious about showing my face when I realized I could be recognized when I am out and about in my usual daggy state.
How do you find balancing corporate work, including sponsored work, with things that you are really passionate about?
I have always been selective about agreeing to sponsored posts. I mostly blog about things I am passionate about, and must admit that my non-sponsored posts often appear to be sponsored when they are not, and vice-versa. I aim to stay true to things I would buy for myself anyway (or have in the past), or am curious to try out. On a few occasions this has led to collaborations with some of my favourite products, and on occasion I’ve been approached by companies who introduce themselves and their products to me, and I am genuinely excited to write back that I have been a fan and user of their products for years.
How much of your personal life are you willing to put in the spotlight? There is quite a personal voice to your posts and content but where do you draw the line?
This is something I am very conscious of. I try my best to keep a balance between having a personal voice but not share too much at the same time. To me, blogging has always been about sharing my passions, as if I were chatting to a friend. I realize however, that it is easy to overshare. You can never been too careful, as one cannot know who is ‘following’ or looking at your photos, so as an example, I have not ever posted a picture of my children’s faces.
Where you do think Adelaide stands at the moment in terms of food and fashion compared to the rest of Australia?
I was very Adelaide-proud when Adelaide was recently named top 25 cities in the world to visit by The New York Times. As it may be obvious from my Instagram feed, I absolutely love food. Some people eat to live, I live to eat. I love the fact that we have such a melting pot of cuisines in this city, and that contemporary cuisine in Australia and Adelaide is so exciting. I believe my uncle (Cheong Liew) had a hand in developing and influencing the style of contemporary Australian cuisine, fusing Eastern and Western cuisine in a modern fashion, the love for food runs deep in my family.
Fashion-wise, I am embarrassed to say I haven’t really kept abreast with Adelaide fashion, other than know that my favourite stores now stock some of my favourite labels, something I am very excited about. I don’t think I ever imagined that Dries Van Noten, Chloe, Stella McCartney, Lanvin and Céline would be readily available to Adelaideans, but now it is! I would love to discover more of the Adelaide labels that are popping up though! I recently stumbled upon a cute little store called Naomi Murell in Ebenezer Place that had some lovely pieces, but haven’t had the chance to go back there to have a proper look.
Clarice is just one out of a long list of bloggers that are capturing Adelaide's emerging identity as a city to watch out for. Her crisp photography skills and creative eye for style have allowed her to flourish in the saturated social media landscape. Above all, she has sustained her super-sweet and friendly personality that shines through all her posts, which we think makes her a pretty rad ADL lady.
All images via Clarice's Instagram @brigadeirochoc