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54 Hyde St
Adelaide, SA, 5000

The Showroom is Open


The Showroom is Open

Brittany Evins

You might have heard of Ashlee Graham’s line of clothing before. Right now, you are picturing the fabulous prints and their geometric shapes, feeling the textures and visualising the detailed stitching that goes into each of her delicately designed piece of clothing. Well now we are introducing a new facet to the design extraordinaire that is Ashlee Graham, the opening of her very own store The Showroom.

Clothing racks at The Showroom featuring clothing by Scott and Scarce & Ashlee Graham

Clothing racks at The Showroom featuring clothing by Scott and Scarce & Ashlee Graham

The Showroom opened its doors officially on November 26, featuring various South Australian artists and designers work (including Ashlee Graham’s own line). Located at Level 1, Adelaide Central Plaza (within the David Jones Building), the store itself is the perfect size to fit both one-of-a-kind styles, homewares and gifts. With another successful Renew Adelaide location, Fashion Concept next door, Adelaide is keeping itself innovative and funky-fresh with these new boutique locations finding themselves on the map.

 Each of the items within the store work so well together, almost as if they are all created in collaboration but this is not the case as Ashlee said she has hand picked each of the designers.

“When starting the store I wanted to make sure that everything tied in well together. I actually hand picked each of the designers to suit both my style and what I would like to reflect The Showroom”, said Ashlee.

“I’m thrilled, it has all worked together so well. I know the designers personally and I knew that their work would be perfect all together.”

"In fact everything is already going so well, it's hard to keep up with the demand... I will be making sure that stock is replenished as much as possible and moving in new Adelaide designers, whilst keeping fresh and seasonal stock", Ashlee said.

In the lead up to Christmas, The Showroom will be stocking new styles, but featuring their homewares products continually to showcase Adelaide art and creatives, as well as making your Christmas shopping that touch easier.

A snapshot of the selection of homeware products on offer

A snapshot of the selection of homeware products on offer

The Showroom currently stocks items from designers such as:

Kathryn Heywood (Sterling silver jewellery handmade in Adelaide)
Scott and Scarce (A collaborative fashion label by Scott Faulder and Victoria Scarce)
Tohl The Label (Creative statement pieces inspired by bohemian style through weaving ropes)
Chased Designs (Prints, drawings, paintings and decor homewares that are all hand-crafted)
Hausmause (Delicious smelling eco-friendly candles, all hand-poured... almost so good you could eat them)

All images taken by Brittany Evins