Fashion changes constantly from season to season and year to year, which makes it hard when you want to look stylish, although easy when you’re looking for an excuse to buy a new outfit... a girl can dream. How though, are we meant to afford a new wardrobe every season? To put it simply is not feasible, but don’t give up hope yet. Adelaide’s Something Borrowed has arrived and is here to stay.
Something Borrowed is a high-end rental boutique, which closes the current gap in the Adelaide market. The store has brands such as Camila and Marc, George, and Nicholas, which are all available to rent. Dresses in the boutique range from $500 upwards to $5,000 to purchase outright, yet the price to rent the dresses is within a much more affordable price range of $90 to $250 with a flexible time frame before and after your event.
After their successful debut in Perth and then Melbourne, business and life partners Jarred and Mia Briotti have added a new branch to the rental market in Adelaide, which is located at Shop 2, 237-239 Unley rd, Malvern.
Working from an appointment only basis Wednesday to Friday, the store is only open for the public on Saturdays between 10am till 4pm. Mia explained that this is the best way to make a connection and really ensure you are comfortable with what you are wearing.
‘Our philosophy is that we want ladies of all ages and sizes to have the ability to wear a dress and feel a million dollars without the price tag', said Mia.
'We found there is a large gap in the rental market and after working in the fashion industry for so long [since the age of 14], and then with a full time job as a fashion agent I had the experience I needed'. Mia's husband and business partner Jarred also discussed the success of their previous stores, which lead to the opening of the new Adelaide Something Borrowed.
'With the huge success of Perth we decided to move to Melbourne this year to open our second store. The Melbourne store opened in Janurary this year, and with that we also started our mens range, Something Borrowed for Him. Our clients in Melbourne consist of some of Australia's highest sports stars, biggest models, celebrities and biggest bloggers', said Jarred.
If the clothing ranges weren't enticing enough, Something Borrowed also has exclusive rights as the only rental store to stock Alchemy and there very own brand Something Beyond, designed by Mia and the Something Borrowed team.
Alchemy, Australia's largest couture designers and Something Borrowed, have been collaborating in preparation of a brand-spanking-new range in 2016, with 15 items divided evenly through the states to keep fresh and on trend.
Looking into 2016, you can expect neoprene, structured pieces, which will be feminine with a delicate colour scheme.
How can you make an appointment you ask?
Send through an email to Jade, the Adelaide store manager: email@example.com
Wednesday to Friday by appointment only, and Saturday 10am till 4pm open to the public.
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