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BEHIND THE SCENES: Fashion Exposed with Aaron Gill

RAD LIFE

BEHIND THE SCENES: Fashion Exposed with Aaron Gill

Alana Trezise

Adelaide's very own Aaron Gill has recently moved to Sydney to follow his fashion stylist dreams. Within his first two months of Sydney life, he has cemented himself in the Australian fashion industry; working with Cosmopolitan magazine, and at some of Australia's most prestigious fashion events. Just last week, Aaron was invited to work BTS at Fashion Exposed - Australia's largest industry trade event, offering unparalleled opportunities to view and buy from a range of new collections, gain insight into up-coming trends and network with key industry leaders.

AARON:

More than just a trade show, the event saw guests flocking from all areas of the industry including wholesalers, buyers, designers, stylists, visual merchandisers and retail managers to participate in a range of invaluable seminars; covering the latest innovations in Design and E-comerce, Business Sustainability online and in-store, Fashion buying, understanding Social media aswell as discussion panels and case studies.

A particular highlight for me was the Business Breakfast, where I was able to get up close and personal with Ragtrader magazine editor Assia Benmedjdoub and leading fashion designers Christina Exie, 2012 winner of Project Runway and Krystal Davis of Ixiah the label.

Pictured Left to right - Krystal Davis, Christina Exie and Assia Benmedjdoub

Pictured Left to right - Krystal Davis, Christina Exie and Assia Benmedjdoub

In addition to the already jam packed schedule, Fashion exposed introduced Visual Merchandising workshops run by Natalie Coulter Director of Belle Flaneur, which is all about juxtaposing repurposed materials with high end pieces. Each day the displays were reconstructed by participants of the workshops, using accessories and shoes from the exhibitors as inspiration.

On Monday I was honoured to be invited by Natalie to guest speak about the importance of Visual Merchandising in a retail climate which is so heavily dominated by the online market. It was a memorable an invaluable experience to learn from Natalie and in the process help inspire retailers and visual merchandisers about the future of fashion retail.

Last but certainly not least, my favourite part of Fashion Exposed was of course the shopping and at wholesale prices. It was great for my wardrobe and my wallet so i’m justified, right? As a budding stylist myself, having access to a whole show-ground of new designs was a feast for the eyes. Being a Radalaidean, I was quite excited when I stumbled upon None the Richer; a highly successful Adelaide born and bred apparel and accessory label, I jumped at the chance to add their accessories to my collection.

Despite the torrential downpour of rain outside I’d say Fashion Exposed was still a success coupling good food, motivational industry professionals with a bevy of new Australian and international fashion labels, whats not to love? It was a refreshing change to see such a strong sense of community of industry professionals empowering each other to combat the doom and gloom of the fashion retail market through sharing, educating listening and supporting. Congratulations Fashion Exposed on another great year!