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54 Hyde St
Adelaide, SA, 5000

Laurajayne the Label


Laurajayne the Label

Mirna Taslidza

She is young, driven, talented and ready to conquer the fashion world. At a humble age of 19, Laura Hanna is already making her mark on the fashion scene appearing as finalist in the 2012 APEX Australian Teenage Fashion Awards- without any formal training may I add, proving she not only has natural talent but strong ambition to join the fashion elite.

Hanna's self titled label LauraJayne the Label will also be appearing in this years Adelaide Fashion Festival in the Emerging designer showcase. Hanna chats to fashion writer Mirna Taslidza all about her journey as a fashion designer, her inspirations and of course this years AFF.

 How was your label LauraJayne the label established?

My Label was established 3 years ago when I started to make clothes and sell it on my social media pages.

 Tell us a bit about yourself and background as fashion designer?

I am 19 years old and when I turned 15 I started to grow a passion for making clothes. After the first dress I made I knew this was what I wanted to do. My passion for seeking the latest fashion trends and gaining more knowledge about the industry started to grow. Growing up I was always exposed to the sewing machine and how to make clothes. My mum actually used to make all my clothes when I was a baby, so when I decided to start sewing it was quiet easy to get a hold of all the equipment I needed.

   What motivated you to establish your own fashion label?

The thing that motivated me to have my own fashion label was first of all my passion for creating garments and also a passion for creating something that a customer would adore and wear multiple times to special occasions.

   What sparked your love for fashion?

I started to look at magazines and be inspired by many other fashion labels such as sass & bide, Dion Lee and many other talented Australian designers.

  Where did the name LauraJayne the Label come from?

Laura is my first name and Jayne is my second name.

 How did you find out about being chosen to showcase at the Adelaide Fashion Festival as an emerging designer?

I found out when it was published in The Advertiser one day while on my Uni break.

   How do you feel about showcasing your label to Adelaide audiences?

I feel very excited. My biggest desire is to really grow the fashion industry in Adelaide and if I ever go international I want to praise Adelaide’s name for it. Although it is a small town, it has so much potential and many talented people emerge out of Adelaide.

   Where do you find inspiration from when designing your collections?

I find my inspiration from fabric. When I am short of ideas I often walk into a fabric store and when I see a piece of fabric that I am drawn to, I immediately start to think of a design and how that fabric would sit on a body.

   Describe your label in 3 words?

Bold, Simple, Trendy

    What is your favourite piece in your up coming collection and why?

My favourite piece would have to be the Emerald Green Bustier. It is flattering and very well made. I spent a lot of time on that piece which makes it extra special.

    Where do you see yourself and your label in 5 years time?

I hope to be working for my label full time once I graduate from my fashion degree. My biggest goal is to go international but in the mean time I aim to establish myself online and slowly open up a store in every city in Australia.

    Who is your favourite fashion designer and why?

I love Dion Lee. Although his style is quiet different to mine, I am constantly inspired by how he uses fabric to create interesting silhouettes and shapes on the body.

   What makes your label different from all the other fashion labels currently on the market?

I believe that my label is different because it’s handmade, exclusive and quiet simple.   

 How do you cope with the pressures and demand of the fashion industry?

I don’t really see it as pressure or demand, I see it as a standard and that honestly makes me want to work harder and achieve what many big fashion labels are achieving.

  What are some of your favourite Adelaide shopping destinations and why?

I love Rundle Street because it is just a beautiful street that sort of reminds me of Melbourne.

 What do you hope to gain from the AFF?

I hope to learn lots from the other designers and also to just get my name out there. I am so excited for the night and I think it will be a great way to finish off all the hard work that the 8 designers have done.